Book directly with us and save
up to 10%
over Booking.com
Check rooms and rates
From798US$ /night
Check-in
04Dec2025Select date
Check-out
05Dec2025Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

10 Wardour Street, London, United Kingdom, W1D 6QF
-
Near Trafalgar Square
Perfect
8.9
/10
3.8
3.9
/5

W London - A 5-star Soho hotel with DigiValet technology, AWAY Spa, and 24-hour fitness center

W London features 100-square-metre AWAY Spa with steam room, sauna, and tailor-made treatments, while the 24-hour FIT gym offers treadmills, elliptical machines, stationary bikes with LCD TVs, weight machines, and free weights. Guest rooms include DigiValet tablets controlling lighting, temperature, and room services, with city views, minibars, and tea/coffee makers. The Perception bar serves seasonal creative cocktails under Europe's largest disco ball, while W Lounge offers Asian Fusion shareable plates and breakfast. Located 0.5 miles from Piccadilly Circus and 0.5 miles from The British Museum, the hotel provides WIRED Business Centre with PC/Mac workstations, printer, copier, and high-speed internet. W London welcomes one pet under 40 pounds per room for £100 cleaning fee plus £25 daily fee. Complimentary 7 Mbps Wi-Fi is available throughout the property.

Pros

The 24-hour FIT gym features Technogym equipment with LCD TVs on cardio machines

AWAY Spa includes steam room, sauna, and tailor-made treatments with flexible scheduling

DigiValet tablets allow control of all room features including lighting and temperature

Located 0.5 miles from Piccadilly Circus and 0.5 miles from Oxford Street

Pet-friendly policy allows one pet under 40 pounds per room

Cons

High-speed internet above 7 Mbps incurs a £16 daily fee in business areas

The £100 pet cleaning fee plus £25 daily charge may be costly for extended stays

Must-do experiences

  • Take a stroll through the eclectic stalls at Borough Market.
  • Savor a classic fish and chips at the Golden Hind in Marylebone.
  • Visit the captivating Magic Circle for an unforgettable illusion show.
  • Explore the historic Leadenhall Market, a stunning Victorian gem.
  • Join a guided street art tour in Shoreditch for vibrant culture.
View all

Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Screening Suite Suite 1 King
2 persons
48 m² 
1 King-size bed
Air conditioning
Supreme Screening Suite Suite 1 King
2 persons
48 m² 
1 King-size bed
Air conditioning
Supreme WOW Suite 1 King
2 persons
77 m² 
1 King-size bed
Air conditioning
Extreme WOW Suite 1 Bedroom Larger Suite 1 King
2 persons
150 m² 
1 King-size bed
Air conditioning
Click button to see more rooms
Show all rooms
Show all roomsLess

Price and Room Availability Calendar

Check availability and prices for your dates now!

Transportation and Accessibility

Transportation options

City Centre
London500 m
Airports
London City (LCY) 14.9 km
London Heathrow (LHR) 27.1 km
Train
Charing Cross Railway Station600 m
Underground
Piccadilly Circus Tube Station200 m
Bus
Bus stop200 m

Facilities

This grand hotel provides facilities designed for comfort and memorable stays.

General

  • No smoking on site
  • Free Wi-Fi
  • Safe deposit box
  • 24-hour reception
  • VIP check-in/ -out
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • 24-hour security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Smoke detectors
  • Electric vehicle charging station
  • Key card access

Sports & Fitness

  • Fitness centre
  • Sports trainer

Guest Parking

  • Electric kettle
  • Dryer

Services

  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning

Dining

  • Restaurant
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Business centre
  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots

Spa & Leisure

  • Live entertainment
  • Night club
  • Spa & wellness centre
  • Sauna
  • Steam room
  • Massage

Room features

  • Wi-Fi in rooms
  • Air conditioning
  • Heating
  • Mini-bar
  • Sitting area
  • Dressing area
  • Tea and coffee facilities
  • Ironing facilities
  • Rollaway beds

Bathroom

  • Free toiletries
  • Bathroom telephone

Self-catering

  • Electric kettle
  • Dryer

Media

  • Flat-screen TV
  • In-room computer
  • AM/FM alarm clock
Show more

Dining Onsite

The Perception Bar invites guests into a vibrant space infused with the artistic heartbeat of London. Offering an eclectic menu that spans international flavors and an exclusive brunch experience, this lounge is the heart of culinary adventure and social gatherings at W London.
W London Hotel Restaurant photo The photo shows a modern, curved building at night, illuminated with colorful lights. The building's facade is covered in vertical lines of blue, white, and green lights, creating a dynamic and festive appearance. The lower floors of the building fea
W London Hotel Restaurant photo The image captures a modern and stylish dressing area, likely in a hotel or upscale establishment. The space is bathed in a cool, even lighting, with recessed lights in the ceiling and a ring light illuminating a makeup mirror. 

The foreground featu

The Perception Bar

International with a focus on Vegetarian options
Ambiance
Modern lounge setting inspired by the dynamism of London's diverse culture, perfect for casual gatherings or celebrations.
Key Offerings
Experience unique mezze bites complemented by a seasonal cocktail menu that brings creative flair. The Weekender's Brunch features a citrus twist, making brunch a lively affair.
Reservation
Recommended during peak times for brunch and cocktail hours.
Open daily from 06:30 - 01:30 (Mon-Wed), until 02:00 (Thu), 03:00 (Fri), 07:00 - 03:00 (Sat), and 07:00 - 02:00 (Sun).

Location

10 Wardour Street, London, United Kingdom, W1D 6QF
Map view
10 Wardour Street, London, United Kingdom, W1D 6QF
Nearby
Square
Trafalgar Square
520 m
Museum
National Gallery
440 m
Square
Piccadilly Circus
250 m
Gallery
National Portrait Gallery
310 m
Square
Leicester Square Tube
230 m
Seven Dials Covent Garden
Seven Dials
590 m
Restaurants
Rainforest Cafe
270 m
20 Shaftesbury Avenue
Bella Italia
170 m
1 Cranbourn Street Leicester Square
Angus Steakhouse
140 m
20 Cranbourn Street Leicester Square
Bubba Gump Shrimp Co
90 m
Trocadero Centre 13 Coventry Street Unit 75 Trocadero
Caffe Concerto
170 m
29-31 Piccadilly Royal Academy of Arts
Vantra Loungevity Vegan Restaurant
10 m
5 Wardour Street
Steak House
200 m
21 Coventry Street Piccadilly Circus
Orient
30 m
15 Wardour Street Chinatown
Joy King Lau
100 m
3 Leicester Street
Ichibuns
50 m
22 Wardour Street
Waxy O'Connor's Pub
140 m
14-16 Rupert Street
Slug & Lettuce
70 m
5 Lisle Street Leicester Square
The Perception at W London
10 m
1st Floor
Special advance booking deals!
Get best rates instantly.
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
No parking available.
Internet
is available in for free.
Breakfast
The hotel offers a full breakfast at the price of GBP27 per person per day. 
Pets
Pets are allowed on request.
Year renovated:
2011
Number of floors:
10
Number of rooms:
192
FAQs
About W London
What major landmarks are located near W London?
The hotel is 250 m from Piccadilly Circus, 300 m from Leicester Square Underground Station, and 2 km from Borough Market.
What check-in and check-out times does W London have?
Check-in is at 15:00 and check-out is by 12:00.
What amenities does W London provide in its rooms?
Rooms feature Wi-Fi, air conditioning, flat-screen TVs, mini fridges, coffee/tea making facilities, and luxurious linens.
Does W London provide any fitness facilities?
The hotel has a 24-hour fitness center equipped with advanced gym equipment.
What dining options are available at W London?
W London features the Perception Bar for cocktails and dining experiences, emphasizing vegan dishes and classic options.
What is the closest airport to W London?
London City Airport is approximately 13 km away, and the hotel is about a 30-minute drive from the airport.
Are there any business services available at W London?
The hotel offers a business center with printing and office services, along with meeting facilities.
What can guests expect from the concierge service at W London?
W London provides a 24-hour concierge service known as Whatever/Whenever for personalized guest requests.
What entertainment options are available at W London?
Guests can enjoy live music and performances at the on-site bar and lounge.
Are there any nearby restaurants to W London?
Nearby dining options include Wong Kei, Orient, and Angus Steakhouse, all located within 0.5 km.

Next best alternative

Consider them for your next trip.
Check-in
04Dec2025Select date
Check-out
05Dec2025Select date
Rooms and Guests2 Guests, 1 Room