Hotel L'Orologio Firenze - Wtb Hotels Room photoHotel L'Orologio Firenze - Wtb Hotels Exterior photoHotel L'Orologio Firenze - Wtb Hotels Room photo
Book directly with us and save
up to 10%
over Booking.com
Check rooms and rates
From746US$ /night
Check-in
13May2026Select date
Check-out
14May2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 24, Florence, Italy, 50123
-
Steps from the Basilica of Santa Maria Novella
Perfect
9.4
9.6
/10
4.6
/5

Hotel L'Orologio Firenze - Wtb Hotels - A 4-star luxury hotel with wellness amenities and prime Santa Maria Novella location

Hotel L'Orologio Firenze - Wtb Hotels occupies a prime position in Florence's Santa Maria Novella district, steps from the train station and a short walk from designer boutiques on Via Tornabuoni. The 4-star property features 47 rooms furnished in Florentine style, with deluxe categories offering views of Santa Maria Novella Square or the Duomo. Guests can access a wellness center with Finnish sauna, steam bath, and chromotherapy, while the on-site Bistrot serves light meals and cocktails. A breakfast buffet is available in the top-floor dining room overlooking Piazza Santa Maria Novella. Wtb Hotels provides a daily information sheet with local recommendations, including exhibitions at Palazzo Strozzi and opera events.

Pros

The wellness center includes a Finnish sauna, steam bath, and chromotherapy.

The top-floor breakfast room offers views of Santa Maria Novella Square.

Located within a 5-minute walk of the Duomo and Ponte Vecchio.

Pet-friendly policies allow animals in rooms and common areas without extra fees.

Staff provide curated daily suggestions for dining and cultural activities.

Cons

The hotel lacks a full-service restaurant, offering only a bistro.

Some rooms face internal courtyards rather than city landmarks.

Must-do experiences

  • Savor a warm paste di mandorla at Pasticceria Nencioni.
  • Explore the hidden Bardini Gardens for stunning views of Florence.
  • Visit the tiny Museo Galileo for fascinating scientific artifacts.
  • Join a local cooking class to learn authentic Tuscan recipes.
  • Stroll through Mercato di Sant'Ambrogio for fresh local produce.
View all

Select your room type

Hotel L'Orologio Firenze - Wtb Hotels offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Superior Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Deluxe Double Room
2 persons
185 sq. feet 
1 King-size bed
Shower
Heating
Family Room
2 persons
540 sq. feet 
2 Single beds or 1 Queen-size bed
Shower
Heating
Superior Single Room
2 persons
155 sq. feet 
1 Single bed
Heating
Bathtub
Click button to see more rooms
Show all rooms
Show all roomsLess

Price and Room Availability Calendar

Check availability and prices for your dates now!

Facilities

This grand hotel provides facilities designed for comfort and memorable stays.
Facilities: Perfect
9.3/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Currency exchange
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Sports & Fitness

  • Fitness centre

Guest Parking

  • Electric kettle

Services

  • Paid shuttle service
  • Valet parking
  • Pet amenities available
  • Room service
  • Housekeeping
  • Car hire
  • Laundry
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Leisure/ TV room
  • Sauna

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Sitting area
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Washing machine
  • Free toiletries

Self-catering

  • Electric kettle

Media

  • Flat-screen TV

Room decor

  • Parquet floor
Show more

Hotel L'Orologio Firenze - Wtb Hotels Location

Piazza Santa Maria Novella 24, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 24, Florence, Italy, 50123
Nearby
Church
Basilica of Santa Maria Novella
500 ft
Museum
Strozzi Palace
1500 ft
Church
Battistero di San Giovanni
1800 ft
Square
Piazza della Repubblica
1900 ft
Church
Ognissanti Church
1800 ft
Museum
Medici Chapel
1600 ft
Restaurants
Chianineria Trattoria dall'Oste
1400 ft
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Braceria Bisteccheria Ristorante Santa Maria Novella
500 ft
Via della Scala
Vincanto Ristorante
100 ft
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
100 ft
Piazza di Santa Maria Novella 32r
Gelateria “Pasco”
400 ft
Piazza di Santa Maria Novella 16R
Osteria Pastella
800 ft
Via della Scala 17 red
La Cantinetta Wine Bar
500 ft
Via Della Scala 7
Caffe Santa Maria Novella
400 ft
Via della Scala 1/r
La Dantesca
900 ft
Via Panzani 57/r Piazza Santa Maria Novella 24/r
Verdoliva Trattoria Toscana
300 ft
Piazza di Santa Maria Novella 25R
Explore Florence
Local Experiences Near Hotel L'Orologio Firenze
Top Attractions
Activities
Dining
Entertainment
Piazza del Duomo
Piazza del Duomo
8 minutes' walk
Home to Florence's magnificent cathedral, featuring stunning architecture and artworks. A must-see for historical enthusiasts.
Gallerie Degli Uffizi
Gallerie Degli Uffizi
12 minutes' walk
One of the most important art museums in the world, showcasing masterpieces by Botticelli and Michelangelo.
Ponte Vecchio
Ponte Vecchio
10 minutes' walk
Florence's iconic bridge, lined with shops and offering picturesque views of the Arno River.
Galleria dell'Accademia
Galleria dell'Accademia
13 minutes' walk
Famous for housing Michelangelo's David, this gallery is essential for art lovers visiting the city.
Biking the Arno River
10 minutes' walk
Rent a bike nearby and enjoy scenic rides along the Arno River. Great for thrill-seekers wanting to explore.
Relaxing at Giardino Bardini
18 minutes' walk
A peaceful garden with stunning city views, perfect for relaxation or a picnic amidst beautiful landscapes.
Chianineria Trattoria dall'Oste
Chianineria Trattoria dall'Oste
6 minutes' walk
Esteemed for its hearty Tuscan steaks and traditional dishes, with a rustic yet warm atmosphere. Reservations recommended.
Vincanto Ristorante
Vincanto Ristorante
1 minute' walk
Offers authentic Italian cuisine in a cozy setting. Signature pasta dishes and local wines are highlights.
Teatro della Pergola
15 minutes' walk
Historic theater hosting a variety of performances, from operas to concerts, ideal for culture enthusiasts.
Jazz Club Firenze
10 minutes' walk
A lively spot featuring jazz music sessions, providing a great atmosphere for music lovers of all ages.
Transportation and Accessibility
City Centre
Florence4 min  ·  1000 ft
Airports
Peretola (FLR)11 min  ·  4.2 mi
Galileo Galilei (PSA)122 min  ·  50.2 mi
Train
Florence Santa Maria Novella Railway Station5 min  ·  1400 ft
Bus
Bus stop2 min  ·  400 ft
Special advance booking deals!
Get best rates instantly.
Check Rates
Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Public parking is possible at a location nearby at EUR 48 per day.
Internet
Wireless internet is available in for free.
Breakfast
All visitors are offered a buffet breakfast for a fee. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Languages
English, German, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
40
Former name
hotel l'orologio - wtb hotels

Reviews and Ratings

Feedback about Hotel L'Orologio Firenze - Wtb Hotels from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
Hotel L'Orologio Firenze impresses guests with its prime location, within easy walking distance to attractions like the Duomo and right next to Santa Maria Novella square. Many find the rooms spacious and well-furnished, with comfortable beds, while breakfast, served in an elegant room, receives positive feedback. Some guests have mentioned difficulty regulating the air conditioning, but overall the experience is highly positive.
Show moreShow less
Review score
Based on 403 verified reviews
9.4/10
Perfect
97%
Recommend
Location
9.7/10
Cleanliness
9.5/10
Free Wi-Fi
7.7/10
Value for money
8.8/10
Pros
Excellent location
Helpful staff
Comfortable bed
Good breakfast
Cons
Dark room
Limited space
Expensive room
Guest reviews
based on 403 reviews
9.4/10
based on 597 reviews
9.4/10
Jayden from Canada
Couple
Superior Double Room
3 nights in November 2025
|
Reviewed:December 14, 2025
9.0/10

Central and Comfortable Stay

lovely roomgreat locationfriendly staff
The hotel is kept in clean condition. I found the breakfast room very lovely. It has tall windows and provided an excellent start to each day. The location was also superb. I appreciated being so close to major attractions and restaurants.
The room had some sounds from outside, which occasionally disturbed my sleep.
Facilities
9/10
The hotel features modern amenities and is very clean. It added to the charm of the stay. The staff was friendly and helpful. They readily assisted with directions and restaurant recommendations.
Location
10/10
This hotel boasts a prime location. It is within a five-minute walk from the train station. This made arrival and departure quite seamless. There are restaurants located nearby.
Rooms
9/10
The rooms were spacious. They provided ample space for luggage. I really liked the bathroom amenities, it enhanced the overall experience. The bed was very comfortable with fine linens.
Dining
8/10
The breakfast provided a good variety of options. I really liked the fresh pastries and coffee. The breakfast room features a beautiful view , made mornings very enjoyable.
0 Helpful
|
Show less
Jake from United States
Single
Superior Double Room
3 nights in November 2025
|
Reviewed:December 06, 2025
9/10

Fantastic Experience Near Santa Maria Novella!

helpful staffspacious roomcentral location
The location is killer. It's right off Piazza Santa Maria Novella! I loved how close I was to the train station and all the main attractions. The staff was mega helpful, gave me awesome tips, and even annotated a map for me. The room was way more spacious than I expected, and I super appreciated the magnifying mirror in the bathroom. So many restaurants around make dinner easy!
I noticed some noise from outside during the night.
Service
10/10
The concierge offered us super helpful tips and an annotated map of the area. They also recommended some fantastic local restaurants. They are committed to. I found their dedication really good.
0 Helpful
|
Show more
Peter from Germany
Family with children
Superior Double Room
3 nights in June 2025
|
Reviewed:August 07, 2025
9.5/10

Central Stay is Pretty Good

excellent locationspacious roomgood waternice pastry
This place boasts an excellent location near transportation. The rooms are clean and spacious. The shower offered good water pressure. Breakfast featured a nice selection of pastries and coffee.
Dining
9/10
Breakfast occurs on the top floor. It included several options, for instance, fresh pastries. Coffee and tea are available as well. The breakfast area provides views.
Service
10/10
Staff members were helpful with directions and recommendations. They arrange taxi services promptly. The reception area remains staffed 24/7. The staff speaks multiple languages.
0 Helpful
|
Show more
FAQs
About Hotel L'Orologio Firenze - Wtb Hotels
What is the check-in and check-out time at Hotel L'Orologio Firenze - Wtb Hotels?
Check-in is at 14:00 and check-out is by 12:00.
How far is Hotel L'Orologio Firenze - Wtb Hotels from the Florence Cathedral?
The hotel is 600 meters from the Florence Cathedral.
What types of amenities are offered in the rooms at Hotel L'Orologio Firenze - Wtb Hotels?
Rooms offer free Wi-Fi, air conditioning, flat-screen TV, and marble bathrooms.
What dining options are available at Hotel L'Orologio Firenze - Wtb Hotels?
A buffet breakfast is served in the top-floor dining room with views, along with a snack bar and an on-site bistro.
Are pets allowed at Hotel L'Orologio Firenze - Wtb Hotels?
Pets are allowed on request.
Does Hotel L'Orologio Firenze - Wtb Hotels offer a fitness center?
Yes, the hotel has a fitness center available for guests.
What attractions are near Hotel L'Orologio Firenze - Wtb Hotels?
Nearby attractions include Ponte Vecchio, Palazzo Strozzi, and Basilica of Santa Maria Novella.
How far is Hotel L'Orologio Firenze - Wtb Hotels from S.M. Novella Train Station?
The hotel is 400 meters from S.M. Novella Train Station.
What wellness facilities are available at Hotel L'Orologio Firenze - Wtb Hotels?
The hotel features a refined wellness center with a Finnish sauna, steam bath, and chromotherapy.
What languages are spoken by the staff at Hotel L'Orologio Firenze - Wtb Hotels?
The staff speaks multiple languages.
Are there any nearby restaurants to Hotel L'Orologio Firenze - Wtb Hotels?
Nearby restaurants include Sabatini Firenze, Ristorante Alla Griglia, and Trattoria Za Za, all within 0.5 km.
Is there a laundry service available at Hotel L'Orologio Firenze - Wtb Hotels?
Yes, the hotel offers laundry services for guests.
Can guests enjoy city views from their accommodations at Hotel L'Orologio Firenze - Wtb Hotels?
Some rooms offer views over Florence city center.

Next best alternative

Consider them for your next trip.
Check-in
13May2026Select date
Check-out
14May2026Select date
Rooms and Guests2 Guests, 1 Room